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    Shein: Chinese fashion giant re-enters India five years after ban

    It said this was in response to data security concerns and it followed a spike in tensions with China after clashes between the two countries’ armies in a disputed Himalayan border area.

    The app was launched in India on Friday night and has so far been downloaded by more than 10,000 people. It is offering fashionwear for as little as 199 rupees ($2.30; £1.90).

    Shein is currently only delivering to consumers only in the cities of Delhi, Mumbai and Bengaluru, but will soon offer services across India, according to a notification on the app.

    Over the last decade, Shein has gone from a little-known brand among older shoppers to one of the biggest fast fashion retailers globally. Today, it ships to customers in 150 countries across the world.

    Before the ban it became a big hit in India as it gave people a variety of options to buy trendy designs at an affordable price. The ban initially left a vacuum in the Indian market which was later filled by many local players.

    Source:
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