Ambassadorial deals are not lucrative as many expect – Mikki Osei Berko

Renowned Ghanaian actor and brand influencer, Mikki Osei Berko, has revealed that ambassadorial deals in Ghana are not profitable as many people believe.

In an interview with GhanaWeb on February 6, 2025, he noted that the financial gains from ambassadorial agreements in Ghana are insufficiently substantial as compared to developed nations.

“I can speak for myself, and I think it’s not as lucrative as many expect. If I were doing what I am doing here in another part of the world, I’m sure I’d be flying in a private jet. But here in Ghana, if you’re not careful, you could end up using public transport,” he stated.

He explained that most Ghanaians do not really value and appreciate the importance of ambassadorial roles, leading to influencers being paid small amounts after completing projects.

“I believe it will get better. Some of the brands I’ve worked with are doing better than others, but you take what you can, and I call it survival because one day it will get better.

“Some people think what we do is a part-time job, but for me, it’s a full- time commitment. Some even invite you to work on radio or TV commercials, and when you hear how much they’re willing to pay, it’s shocking,” he disclosed.

Mikki Osei Berko further lamented the appreciation and value of his work by some brands, disclosing that there are instances where brands would invite him to MC events and would want to pay him with just food and drinks served at the event.

“Sometimes, because of the need to survive, you take on commitments not because of the financial; return but just to get by. It’s unfortunate that people don’t always value what we do as they should,” he added.