The Chief Executive Officer of the Ghana Tourism Development Company (GTDC), Professor Kobby Mensah, has outlined some initiatives his office has tabled for the growth of the tourism industry.
Speaking to Kwame Dadzie on Joy FM’s Showbiz A-Z, he said he has created about twelve tourism products and services with his team.
One of those products which is Night Tours, he believes, ties into the NDC’s 24-hour Economy concept.
“I have focused my attention on building products and services and also costing them, that is, making projections for the next five years – and that is what my team has been doing. So far, we have created almost about twelve products.
We are going to do night tours (Accra by Night), we are going to do what I call Science Park tour, we are going to do the Ghana Tourist Market Place. So you have to create products in order that you can realise resources so you can invest in the project,” he noted.
According to him, the night tours will offer Ghanaians the opportunity visit tourist places even after they have closed from work.
“I don’t see why we can not have night tours. The days are so choked in Accra. And I still do not understand why people close from work and they are rushing home around 4 or 5 o’clock.
We cannot tell people to spend two hours after work but we can instigate them because you can’t legislate for people to spend two hours of their time after work in town. But you can instigate them with programmes.
He added they would introduce a service called Tourist Incentive Voucher (TIV), where employees who do well at their various work places would be given vouchers to spend time at some places of tourism interests.
He added that is office is working on a lot of things not only for the 24 hours Economy but also for the Blackstar Experience.
The Ghana Tourism Development Company Limited (GTDC) is one of the thirteen (13) agencies under the Ministry of Tourism, Culture and Creative Arts with a specific mandate. It was established as a Private Limited Liability Company in the year 1972 with the name Ghana Tourist Development Company under the Company’s code1963 (Act 176), to encourage tourism development in Ghana.
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