Vice president and flagbearer of the NPP, Dr. Mahamudu Bawumia, has disclosed that Ghana will introduce its first local music streaming service in November.
In a meeting with stakeholders in the creative arts sector on Wednesday, Dr. Bawumia underscored the need for an indigenous solution to support Ghanaian musicians and filmmakers to earn more money for their work.
“Spotify and other platforms are externally owned, so it’s not surprising that the payments to our musicians are very little,” he said, emphasising that current external platforms don’t provide enough returns for artistes in Ghana.
“The issue for us has been to ensure we have a local streaming platform where we can put all the catalogues from A to Z that we can find in Ghana.”
Dr. Bawumia further emphasized the collaboration between MUSIGA, the Ghana Music Rights Organization (GHAMRO), music producers, and the private sector for this platform to become a reality.
He explained that the platform’s goals are to maximize opportunities for content creators, track royalties, and assist in revenue management.
“I’m very happy to let you know that the work has been completed,” Dr. Bawumia shared with enthusiasm.
“We are ready to launch the first local streaming platform for Ghanaian musicians and film producers next month, in November.”
This new platform is expected to give Ghanaian creatives a more equitable revenue model, improve their ability to manage and collect royalties and provide opportunities for a sustainable growth of the industry.
Source:
3news.com
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