Fred Nuamah, the Chief Executive Officer of the Ghana Movie Awards, has explained why this year’s ceremony suffered low publicity.
He told Joy FM‘s entertainment journalist, Kwame Dadzie in an interview on Showbiz A-Z, that the organisers decided to invite only people in the industry because of security reasons.
According to him, the Accra International Conference, which was chosen as venue for the event, had also been selected as office for the government’s transition team, which required that they needed not to make too much noise about it.
“It is a bit political. Unfortunately for us, when we started we didn’t know the government would use the Accra International Conference Centre as their transition office. Secondly, we also didn’t know the were going to use the place as their seat of government, so there was a bit of restriction on us,” he said.
Asked how this affected he publicity of the event he said “it affected it because we didn’t bring a lot of people to the event so we decide to go quite and concentrate only on the industry.”
Fred indicated that usually, he does billboards, television ads, and other things “but because we wanted to limit it to a few number of people, we decided to go low.”
Also, he said he could not get a different venue within that period because they “wanted a theatre setting.”
“We didn’t want the dinner setting, so we decided to go for the theatre one,” he noted.
The programme has come under flak for poor organisation.
Another issue that came up after the award ceremony was the presentation of locally made fans (called papa in Twi) to some of the winners.
The fan plaques have a wooden base with inscriptions and a painting of Ghana’s red-gold-green and the black star, on the fan.
“Personally, I was okay with it, because it was made in Ghana, so I was okay, until people started complaining about it. I went back to the team and told them if you are giving something to people and they seem not to like, it’s okay. They are golden so maybe they want something golden,” he stated.
He has therefore stated that the Ghana Movie Awards is saddled with financial difficulties and hopes that most of their problems will be solved if they get more assistance.
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