Irvine Partners and Dreaminfluence Team Up to Boost Africa’s $3 Billion Creator Economy

Irvine Partners, a top-tier creative communications agency spanning Africa and Europe, has inked an exclusive Africa partnership with Dreaminfluence, a powerhouse platform for influencer marketing.

Dreaminfluence, which has powered thousands of campaigns with over 20,000 influencers, is now set to turbocharge Africa’s booming $3.08 billion creator economy.

Why it matters

Africa’s content creators are riding the TikTok wave, but they’re still cashing in less than their global peers despite top-notch output. Add spotty infrastructure and a digital skills gap, and the continent’s creator ecosystem has room to grow.

This deal aims to bridge that gap.

What they’re saying

• “Monetization shouldn’t be a pipe dream for African creators,” says Rachel Irvine, CEO of Irvine Partners. “Dreaminfluence connects them to brands, unlocking opportunities while delivering authentic content that clicks with audiences.”
• Mads Wedderkopp, Dreaminfluence CEO, adds: “After working with big names in the Nordics, bringing our platform to Africa with Irvine Partners—given their client roster and footprint—was an easy call.”

The big picture

The creator economy is heating up, and this partnership taps into it. Dreaminfluence already counts brands like Nivea, L’Occitane, and Estee Lauder Group as clients.

Now, it’s pairing its tech with Irvine Partners’ local know-how to make waves in Africa.

How Dreaminfluence Works

Founded in 2018, Dreaminfluence ditched the affiliate-link grind for a focus on real brand ambassadorship. Here’s the breakdown:

For brands:

• Influencer discovery: Find the right voices, skip the outreach slog.
• Analytics: Track performance, measure value, spot top talent.
• Relationships: Turn one-off campaigns into lasting partnerships.
• Management: Handle payments, shipping, and content rights in one hub.
• One-click payouts: Pay multiple influencers at once—done.

For influencers:

• Apply to campaigns or ambassador teams via the app.
• Join fresh campaigns as they drop.
• Manage payments, pitches, and approvals in one place.

You can sign up here.