Meta’s Threads is doubling down on personalization to stay ahead on new competition from BlueSky.
Threads now has new custom feeds aimed to tap into user demand for tailored experiences
Driving the news
- Threads’ custom feeds, now rolling out globally, let users curate their own feeds based on specific topics or user profiles.
- The feature debuted just days after Meta CEO Mark Zuckerberg announced it was in testing, signaling a rapid response to Bluesky’s growth.
Zoom Out
- Bluesky’s user base has surged from 7 million to over 20 million, fueled by dissatisfaction with X (formerly Twitter), including changes to the block feature and AI data policies.
- U.S. election season also spurred Bluesky’s growth as users sought alternatives to X’s right-leaning direction under Elon Musk.
By the numbers
- Threads leads the pack with 275M monthly users, thanks to Instagram integrations and Meta’s broader ecosystem.
- However, user critiques of Threads’ lack of political discourse and limited feed options have kept the platform on its toes.
How custom feeds work
- Search for a topic, tap the three-dot menu, and select “create new feed.”
- Add users directly to feeds via their profiles.
- Pin feeds to the home screen for easy access, mirroring X Pro’s column view.
Source: Techcrunch
Source:
techlabari.com
Source link
