- Microsoft plans to launch the new store in 2024
- The company plans to leverage the acquisition of Activision and offer titles like Call of Duty: Mobile, Candy Crush Saga, and Diablo Immortal
Microsoft is planning to launch a new Xbox mobile gaming store as soon as 2024, according to a recent report by The Verge. The Xbox mobile store is designed to rival Apple and Google’s mobile gaming store dominance, and will rely on content from Activision Blizzard, the gaming giant that Microsoft announced its intention to acquire last year.
The Xbox mobile store will allow users to access Xbox games and content across any screen where they want to play, including Android and iOS devices.
Microsoft already offers Xbox Cloud Gaming (xCloud) as part of its Xbox Game Pass Ultimate subscription service, which lets users stream over 100 games from the cloud to various devices.
The Xbox mobile store will also enable developers to run their own app stores within Microsoft’s platform, giving them more control and flexibility over their games and services. This could create new opportunities for innovation and monetization in the mobile gaming market.
One of the key advantages of the Xbox mobile store is that it will leverage Activision Blizzard’s popular mobile titles, such as Call of Duty: Mobile, Candy Crush Saga, Diablo Immortal, and more. These games have millions of loyal fans around the world, and could help attract more users to Microsoft’s platform. Activision Blizzard also has expertise in mobile game development, marketing, and advertising that Microsoft could benefit from.
Microsoft’s Push For Cloud Gaming
The Xbox mobile store is part of Microsoft’s broader vision for cloud gaming, which aims to make gaming accessible and affordable for everyone. Microsoft already offers Xbox Cloud Gaming (xCloud) as part of its Xbox Game Pass Ultimate subscription service, which lets users stream over 100 games from the cloud to various devices. The company also supports cloud gaming on devices like Valve’s Steam Deck, Logitech’s PlayGear Pocket, and Razer’s Kishi.
Microsoft’s new Xbox mobile gaming store could be a game-changer for the mobile gaming industry if it launches successfully. However, there are still many challenges and uncertainties ahead. The biggest one is whether Microsoft will get regulatory approval for its proposed acquisition of Activision Blizzard, which faces scrutiny from various authorities around the world. The deal is expected to close by June 2023 at the earliest.
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