Ghanaian musician, Trigmatic has spoken about some of the challenges bedeviling the African music industry.
Speaking in an interview on Showbiz 360 with Giovani Caleb, Trigmatic bemoaned the rate at which African artistes are now focused more on the international markets at the expense of their local ones.
Trigmatic noted that the African music industry is huge, however, not much has been done to fully exploit the industry to benefit the market.
He explained that African artistes are currently seeking more validation from the Western world causing a huge gap in the African music industry.
“I have been to a few African countries and I realise that we have similar culture. The market for the industry is huge that we haven’t tapped into.
“It was difficult for me to get other songs from other countries, on their radio platforms and the pubs. You will hear some Nigerian music, but you hardly will hear Ghanaian songs maybe something from Magnum, Stonebwoy and so you realise there is a gap,” he stated.
“The Ugandan is also looking at crossing over maybe to Europe or America. The Tanzanian is also doing same. We are not so concerned about what is happening in our market and so our market is very open, the protection of our market is not there. We have broken our walls,” Trigmatic stated.
Trigmatic further advocated for the African music industry to concentrate more on its domestic market as opposed to looking to the Western market for approval.
Trigmatic argues that although the international market is good, the African music industry should be mindful of recognizing the international market at the expense of protecting its local market.
“We are always excited. It’s like we’re always looking for validation from outside, from the western world, which is not bad but it’s bad when it’s as a result of us not believing in what we have, even for our own market,” Trigmatic said on Showbiz 360 with Giovani Caleb.
According to him, this has caused distraction in some of the prestigious African music awards such as KORA awards and others.
“We are always excited that maybe there is a category on the Grammys for us but we are not worried that we have killed KORA awards, one of our very prestigious awards and the likes.
“I’m not saying is bad that we want to cross over, the market there is big and very good. However, we need to be mindful of how open we are letting our talents go if we don’t learn to make the best out of it internally and make our walls strong,” he noted on Saturday, September 28.
Source:
3news.com
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