Warner Music Group (WMG) and Audiomack have expanded their licensing deal to cover 47 new countries, bringing WMG’s catalog to even more listeners worldwide.
Why it matters
The deal strengthens Audiomack’s global footprint, particularly in regions where its user base is already highly engaged. It also gives WMG artists broader exposure across diverse markets.
The details
- The expansion adds the UK, France, Italy, Germany, Mexico, Uganda, Zimbabwe, and the Caribbean, among others.
- These join existing territories, including the US, Canada, Nigeria, Ghana, Kenya, and South Africa.
- WMG’s full catalog is now available on Audiomack in these new markets.
What they’re saying
- “This expanded agreement deepens our commitment to connecting artists with fans worldwide,” said Allan Coye, EVP at WMG.
- “Audiomack has evolved into a global streaming service in every sense,” added David Ponte, Audiomack’s CMO.
The big picture
Audiomack has been growing its presence in emerging markets, particularly in Africa, where it set up operations in 2019. The deal underscores the platform’s ambition to be a key player in global music streaming.
Source:
techlabari.com
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