Wimbart, an award-winning PR agency specialising in business and technology sectors across Africa and emerging markets, has expanded with two key hires – an Account Director in Nairobi, Kenya and a Media Associate in Lagos, Nigeria, ensuring the company has a physical presence on the continent.
The move marks a significant milestone in the company’s journey, strengthening its local presence and networks in two of Africa’s major economic markets and established tech ecosystems. As an agency operating primarily in the UK but with a focus on Africa; Wimbart’s team comprises a significant Diaspora-make-up. The new hires will provide additional on-the-ground support for new and existing pan-African and international clients – building on Wimbart’s expertise in producing effective, hyper-targeted communications strategies and campaigns for startups and scale-ups, as well as high-profile individuals and public bodies. The new hires will be focussed on client support, media relations and new business development.
Speaking on the expansion, Jessica Hope, Founder and CEO at Wimbart, says “We have been in the market for almost a decade now, and have grown exponentially, having worked with 150+ start-ups, scale-ups, VCs and institutional bodies across 15 markets on the continent. We’ve carved a niche in a fast-paced and growing market and this expansion sees us doubling down on our commitment to being the go-to B2B PR agency for technology platforms who want to reach both African and international audiences. Establishing our on-the-ground presence in Nairobi and Lagos is the natural next step in our growth as a company – as we provide the support that our clients need to scale, evolve and succeed in their markets”.
She continues, “by being locally present, we’re in a much better position to expand our network and foster impactful, one-on-one connections with key stakeholders, investors and media, which affirms our commitment to not only provide exceptional PR, but deepen our commitment to shaping a positive narrative around tech and business in Africa”.
The inclusion of a new Account Director to the senior leadership team, solidifies Wimbart’s unique position of remaining 100% Black and Minority Ethnic (BME) female-led at the Director level and above. This follows recent promotions of Wimbart’s founding team members, including Maria Adediran as the company’s first Associate Director and Chanelle Denton and Ernestina Berry, to Senior Account Director roles.
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Source:
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