Social network X is introducing a dedicated vertical video feed, aiming to capitalize on the potential removal of ByteDance apps like TikTok and Lemon8 from U.S. app stores.
Why it matters
TikTok’s troubles in the U.S. have created an opening for competitors to lure users seeking a similar short-form video experience.
What’s happening
- A new Video tab is rolling out to U.S. users, appearing in the app’s bottom navigation bar.
- This tab offers an immersive home for video content, letting users quickly access and scroll through short videos.
- X users could already watch and scroll through videos by tapping one on their timeline, but this update carves out a dedicated space for video consumption.
Flashback
- Last year, X launched a standalone TV app showcasing videos from creators and organizations.
- A media tab for videos had been previously teased by app reverse engineers, but this marks the company’s first official announcement of such a feature.
The big picture
X isn’t the only social network seizing this moment:
- Meta recently launched “Edits,” a video editing app rivaling ByteDance’s CapCut.
- Bluesky, an emerging competitor, rolled out a custom feed dedicated to vertical videos.
What they’re saying
“An immersive new home for videos is rolling out to users in the U.S. today,” X announced in a post on Sunday.
Between the lines
As ByteDance apps face regulatory scrutiny, U.S.-based platforms are racing to establish themselves as go-to destinations for short-form video, reshaping the social media landscape.
Source: Techcrunch
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